Tiered pricing

A look at how a product that bills at a different rate for the level of resources consumed would model their plans and features in PlanGraph

Introduction

In this example, we'll profile a business proposal platform called PitchBiz. They offer an online platform to generate and deliver business proposals to your prospective clients. Their pricing increases depending on the number of active proposals you have, and the number of salespeople creating proposals.

The features that PitchBiz want to display for every plan are:

  • Number of seats

  • Proposals sent

  • Asset storage

  • Integrations network

  • Support SLA

  • Premium support

Each PitchBiz account has a limited number of seats and asset storage. They charge a different rate per-proposal depending on the account's total volume sent. Their integrations network is their main differentiator, so it is only available on their most expensive plan. PitchBiz customers often ask about premium support options, so they want to enable their users to opt-in to that service regardless of plan.

The following is a representation of what PitchBiz wants to display on their pricing page as a plan table:

Features

Starter

$30/month

Growth

$70/month

Scale

$200/month

Seats included

2

5

20

Additional seats

-

$5/seat/month

$5/seat/month

Proposals sent

0-10 Free

11-25 $1.50/proposal

26-100 $1.25/proposal

101+ $1.00/proposal

0-10 Free

11-25 $1.50/proposal

26-100 $1.25/proposal

101+ $1.00/proposal

0-50 Free 51-250 $1.25/proposal 251-500 $1.00/proposal 501+ $0.80/proposal

Asset storage

200mb

500mb

5gb

Integrations network

Support options

Email ticket

Email ticket, Live chat

Email ticket, Live chat, Telephone

Premium support

Yes/No

Yes/No

Yes/No

Suggested feature value types

Each value may use a different type based on the context of what feature and plan combination it is being defined for.

Feature

Type

Reasoning

Seats

Numeric

A fixed value of seats is included

Additional seats

Numeric

A fixed cost is associated with an extra seat

Proposals sent

Tiers

The pricing changes over volume

Asset storage

Numeric

A fixed value of storage is included

Integrations network

Include

A checkmark is shown on plans that include this feature

Support options

Text

The description of this feature varies by plan and needs to be written out

Premium support

Include, Configurable

A toggle should be displayed to allow users to opt-in to this feature

Defining your plans and features

Once we have created a PitchBiz product we can begin adding plans and features using the Plan Builder:

Plans

Name

Slug

Base Cost

Starter

starter

30

Growth

growth

70

Scale

scale

200

Plans added for PitchBiz

Features

Name

Slug

Seats

seats

Additional seats

additional_seats

Proposals sent

proposals

Asset storage

storage

Integrations network

integrations

Support options

support

Premium support

premium_support

Features added for PitchBiz

Values

Plan

Feature

Type

Value

Display Value

Starter

Seats

Numeric

2

Growth

Seats

Numeric

5

Scale

Seats

Numeric

20

Starter

Additional seats

Growth

Additional seats

String

$5/seat/month

Scale

Additional seats

String

$5/seat/month

Starter

Proposals sent

Tiers

0-10 Free

11-25 $1.50/proposal

26-100 $1.25/proposal

101+ $1.00/proposal

Growth

Proposals sent

Tiers

0-10 Free

11-25 $1.50/proposal

26-100 $1.25/proposal

101+ $1.00/proposal

Scale

Proposals sent

Tiers

0-50 Free 51-250 $1.25/proposal 251-500 $1.00/proposal 501+ $0.80/proposal

Starter

Asset storage

Numeric

200

200mb

Growth

Asset storage

Numeric

500

500mb

Scale

Asset storage

Numeric

5120

5gb

Starter

Integrations network

Include

Excluded

Growth

Integrations network

Include

Excluded

Scale

Integrations network

Include

Included

Starter

Support options

String

Email ticket

Growth

Support options

String

Email ticket, Live chat

Scale

Support options

String

Email ticket, Live chat, Telephone

Starter

Premium support

Include, Configurable

Growth

Premium support

Include, Configurable

Scale

Premium support

Include, Configurable

Values added for PitchBiz

Now you're ready to publish your pricing!